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PLEASE NOTE BAG IS OLD STYLE PACKAGING
DISCOUNTED DUE TO DATED 09/2026
Our vet-recommended 50% Fresh Chicken dry dog food is grain-free, high protein, and designed with fussy dogs in mind. Packed with fresh meaty goodness, fibre, and a range of natural superfoods, it helps support digestion, muscle health, and improve nutrient absorption. Helping your pooch get every bit of goodness out of their diet.
A fresh take on feeding
For fussy pooches & mutts, or delicate digestion. Flavourful and filling, this complete, grain free recipe is filled with fresh, high-quality meat - and fruit, veggies, and nutrients to help maintain vitality.
50% Fresh Chicken leads the way, offering a mighty, meaty taste for dogs with a more refined palate (aka our fussy pups). Alongside its irresistible flavour, Fresh Chicken is a source of high-quality protein to maintain healthy muscles, and amino acids to support organ function and keep their metabolism running smoothly
Other wellness-boosting ingredients include:
- Sweet Potato, Apple & Pumpkin as a blend of complex carbs and natural fibre, to support healthy digestion and steady energy release.
- Salmon Oil as a source of omega-3 & 6 fatty acids, promoting cognitive function, joint mobility, and a glossy coat.
- Glucosamine & Chondroitin as compounds to help maintain cartilage health and joint flexibility.
- Spinach & Carrot which are packed with antioxidants, vitamins, and phytonutrients to support cellular health and the immune system.
- Prebiotics to nourish beneficial gut bacteria, supporting optimal digestive health and nutrient absorption.
Fresh meat. Real drool. Just ask your Basset Hound.
This meal is grain free and puppy-friendly.
A complete food for dogs. Suitable for all ages from 12 weeks old.
Composition: Fresh Chicken (50 %), Sweet Potatoes (12 %), Chickpeas (5 %), Potato Flakes, Dried Apple Pulp (3 %), Red Lentils (3 %), Hydrolysed Yeast (3 %), Pumpkin (3 %), Poultry Fat (5%), Lignocellulose (2 %), Salmon Oil (2 %), Hydrolysed Poultry Liver (2 %), Crushed Egg Shells (1.5 %), Dried Spinach (1 %), Dried Carrots (1 %), Potassium Chloride (0.4 %), Dried Rosehip (0.2 %), Dried Parsnip (0.2 %), Dried Blueberries (0.1 %), Dried Cranberries (0.1 %), Dried Rosemary (0.1 %), Dried Thyme (0.1 %), Dried Kelp (0.1 %), Dried Dill (0.1 %), Glucosamine (0.026 %), Green-Lipped Mussels (0.025 %), Chondroitin Sulphate (0.016 %), Brewer's Yeast (source of Mannan-oligosaccharides, 0.015 %), Chicory Root (source of Fructo-oligosaccharides, 0.01 %), Dried Turmeric (0.01 %), Mojave Yucca (0.01 %), Lactobacillus helveticus HA–122 inactivated (15x10¹¹ cells/kg). Nutritional Additives (per kg): Vitamin A (3a672a) 19,000 IU, Vitamin D3 (3a671) 1,400 IU, Vitamin E (3a700) 450 mg, Vitamin C (3a312) 200 mg, Biotin (3a880) 0.5 mg, Vitamin B1 (3a821) 3.0 mg, Vitamin B2 (3a825i) 7.0 mg, Niacinamide (3a315) 16 mg, Calcium-D-Pantothenate (3a841) 15 mg, Vitamin B6 (3a831) 1.0 mg, Folic Acid (3a316) 0.5 mg, Vitamin B12 (3a835) 0.04 mg, Zinc (3b606) 72 mg, Iron (3b106) 62 mg, Manganese (3b504) 32 mg, Potassium Iodide (3b201) 1.0 mg, Copper (3b406) 12 mg, Taurine (3a370) 1,500 mg, Choline Chloride (3a890) 1,800 mg, L-Carnitine (3a910) 210 mg.
Technological Additives (per kg): Tocopherol Extracts from Vegetable Oil (1b306(i)), Ascorbyl Palmitate (1b304).
Analytical Constituents: Crude Protein 25 %, Crude Fat 18 %, Crude Fibre 4.2 %, Crude Ash 6.3 %, Moisture 10 %, Calcium 1.2 %, Phosphorus 0.8 %, Sodium 0.2 %, Omega-3 0.3 %, Omega-6 2.0 %, EPA (20:5 n-3) 0.1 %, DHA (22:6 n-3) 0.15 %.
Metabolisable Energy: 3,785 kcal/kg
*As our food is made where grains may be present, there’s a tiny chance that some may have snuck in. We do everything in our power to prevent this.
Ingredients listed as 'fresh' may have been carefully frozen prior to cooking to maintain optimal quality and safety.

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